Privacy Policy

1. Information We Collect

1.1 Information You Provide

When you use our listing optimization tools, you may provide:

• Product Information: Product descriptions, titles, tags, and other listing details you enter into our tools
• Contact Information: Email address (if you contact us for support)
• Feedback: Any feedback, bug reports, or feature requests you submit

1.2 Automatically Collected Information

We automatically collect certain technical information:

• Usage Data: Which tools you use, frequency of use, and feature interactions
• Device Information: Browser type, operating system, and device type
• Log Data: IP address, access times, and error logs for debugging purposes
• Local Storage: Your browser's local storage is used to save drafts and preferences (this data stays on your device)

1.3 Third-Party Services

We use the following third-party services that may collect information:

• Claude API (Anthropic): We send your product information to Claude AI to generate optimized listings. Anthropic's privacy policy applies to this data processing.
• Analytics: We may use analytics services to understand how users interact with our tools (opt-out available via browser settings)
• Error Tracking: We use error monitoring tools to identify and fix bugs that impact your experience

1.4 Free Etsy Listing Audit Funnel

When you use our Free Audit feature and unlock an optimized rebuild by providing your email, we collect and persist a small set of fields to manage the lead and improve the funnel:

• Email address — the address you submit to unlock the optimized result. Used to deliver your rebuild and (with your future opt-in) related product updates. Not sold.
• Listing inputs — the title, description, tags, and product-type selection you paste in. Sent to Anthropic's Claude API for the AI rebuild; a normalized hash of the title + description (listingHash) is also stored so we can identify duplicate submissions without retaining the raw listing text.
• Audit metadata — the audit score we computed, the list of top improvement opportunities (top gaps), the product template you picked (e.g. bella_canvas_3001), and the success/failed status of the AI rebuild call. Stored so we can analyze which gaps are most common and where the funnel breaks.
• Hashed visitor identifier — your IP address is hashed (SHA-256 with a server-side salt) into an ipHash for rate limiting and abuse prevention. The raw IP address is never stored in the lead record.
• Browser context — your browser's User-Agent string and the page that referred you (if any) are stored to understand traffic sources and help reproduce display issues. These are standard fields your browser sends with every request.

This data is stored in our Firestore database for the lifetime of the lead. You can request deletion at any time per Section 6.1.

2. How We Use Your Information

We use your information for the following purposes:

• Service Delivery: To generate optimized Etsy listings based on your input
• Improvement: To improve our tools, fix bugs, and develop new features
• Support: To respond to your questions, feedback, and support requests
• Analytics: To understand usage patterns and make data-driven improvements
• Legal Compliance: To comply with legal obligations and protect our rights

3. Data Storage and Security

3.1 Where Your Data is Stored

• Local Storage: Most of your work (drafts, preferences) is stored in your browser's local storage and never leaves your device
• Temporary Processing: Product information sent to our servers for AI processing is not permanently stored after generation (except for the Free Audit funnel lead data described in Section 1.4)
• Server Logs: Technical logs are retained for up to 30 days for debugging and security purposes

3.2 Security Measures

We implement industry-standard security measures:

• HTTPS encryption for all data transmission
• Secure API key management (keys never exposed to your browser)
• Regular security audits and updates
• Limited data retention (we don't keep data longer than necessary)

Important: No method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

4. Cookies and Tracking Technologies

We use cookies and similar technologies for:

• Essential Cookies: Required for the site to function (e.g., session management)
• Preference Cookies: Remember your settings and preferences
• Analytics Cookies: Help us understand how you use our tools (you can opt-out)

You can control cookie preferences through your browser settings. Disabling cookies may affect some functionality.

View our detailed Cookie Policy →

5. Third-Party Services and Links

5.1 Anthropic Claude API

We use Anthropic's Claude AI to generate optimized listings. When you use our tools, your product information is sent to Anthropic's servers for processing. Anthropic's privacy practices are governed by their own privacy policy.

Anthropic Privacy Policy →

5.2 eRank Integration

Our site contains affiliate links to eRank (a keyword research tool). If you click these links and sign up for eRank, we may receive a commission at no additional cost to you. eRank's privacy policy governs any data you provide to them.

5.3 External Links

Our site may contain links to external websites (Etsy, eRank, etc.). We are not responsible for the privacy practices of these third-party sites. We encourage you to review their privacy policies.

6. Your Rights and Choices

6.1 Access and Deletion

You have the right to:

• Access: Request a copy of any personal information we hold about you
• Delete: Request deletion of your personal information (local storage can be cleared through your browser)
• Correct: Request correction of inaccurate information
• Export: Export your listings and data at any time using our export features

6.2 Opt-Out Options

• Analytics: Use browser settings or privacy extensions to block analytics tracking
• Cookies: Adjust your browser cookie settings
• Marketing: We don't send marketing emails unless you explicitly opt-in

6.3 Data Portability

You can export your listings at any time using our CSV export feature. All your data is portable and can be used with other tools or imported into Etsy.

7. Children's Privacy

Our service is not intended for users under 18 years of age. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will promptly delete such information.

8. International Users

Our service is operated from the United States. If you are accessing our service from outside the U.S., please be aware that your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate.

8.1 GDPR Compliance (EU Users)

If you are in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR):

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent

8.2 CCPA Compliance (California Users)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected
• Right to know if personal information is sold or shared
• Right to opt-out of sale of personal information (we don't sell data)
• Right to deletion of personal information
• Right to non-discrimination for exercising your rights

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes:

• We will update the "Last Updated" date at the top of this policy
• Material changes will be prominently announced on our homepage
• Continued use of our service after changes constitutes acceptance of the updated policy

We encourage you to review this Privacy Policy periodically.

10. Data Retention

We retain different types of data for different periods:

• Local Storage Data: Remains on your device until you clear it
• Server Logs: Retained for up to 30 days
• Support Communications: Retained for up to 2 years
• Product Information: Not permanently stored; deleted after generation