Our Story

Built by a seller,
for sellers.

S27 POD Listing Pad wasn't born in a boardroom. It was born from an Etsy shop, algorithm headaches, and tools that cost too much for what they did.

Joe Fallon — surfer, developer, and founder of S27 POD Listing Pad
Joe Fallon Founder · Station27Designs

Hello Fellow Sellers

I've been selling ocean-inspired designs on Etsy since May 2023, with 150+ listings in my shop. When Etsy's algorithm changes hit my titles hard, I knew I needed a better solution — but the good SEO tools were too expensive for a small shop like mine.

So I built S27 POD Listing Pad. After comparing keywords across platforms, I found my research kind of matched the pricey services. I compiled Etsy's latest algorithm rules into one optimized tool that adapts as the platform evolves, making it easy for fellow POD sellers to keep their shops current without breaking the bank.

A little background

I spent 10+ years as a web developer and graphic artist — an incredible experience that taught me tons. After that, I drove trucks across America for years.

These days I'm exploring the California Central Coast with my beautiful wife, Monica. We're truly blessed to live by the sea.

The ocean runs deep

My real love, I mean my second real love, has always been surfing, thanks to my dad being a lifeguard. Growing up in Santa Monica–Venice and being so connected with the ocean gave me the obsession that drives my designs today.

Now I'm creating tools to help small shop solopreneurs ride the wave and thrive.

Check out my Etsy shop: Station 27 Designs on Etsy

See what it can do

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